If it ain't broke, don't fix it -- right? We know countless reviews of the iPhone 3GS may begin with that cliché, but there's little chance you'd find a better way to describe the strategy that Apple has just put into play with its latest smartphone. In many ways, the 3GS is a mirror image of the iPhone 3G; externally there's no difference. It's inside where all the changes have happened, with Apple issuing a beefed-up CPU, new internal compass, larger capacities for storage, and improved optics for its camera. More to the point, the release of the 3GS coincides with the launch of iPhone OS 3.0, a major jump from previous versions of the system software featuring highly sought after features like cut, copy, and paste, stereo Bluetooth, MMS, tethering, video recording, landscape keyboard options for more applications, and an iPhone version of Spotlight. At a glance, what Apple seems to be doing is less a reinvention of the wheel and more like retreading the wheel it's already got (and what a wheel, right?). So, do the iPhone 3GS and OS 3.0 tweak the details in just the right places, or has Apple gone and gotten lazy on us?
Hardware:
As we said in the intro, there is nothing visually different about the iPhone 3GS versus the iPhone 3G, save for the lettering on the back, which is now mirrored like the Apple logo. While we had seen leaked images of a matte finish, bezel-free version of the device, when push came to shove, what we got was essentially a carbon copy of the iPhone 3G. In terms of the general elements of the phone -- the plastic casing, mute switch, home and power buttons, etc. -- there is no change at all. In fact, if you were to lay this phone and its predecessor next to one another face up, the new model would be indistinguishable. Of course, the 3GS is not just a clone of the previous device, and Apple has made most of its significant changes inside the phone.
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